- No signal. The driver waits and looks around.
- Attendants guess who came first.
- The driver hoots, or drives off.
Every bay tells your team what to do next.
JourneyIQ sees every car arrive, lights each bay with its status, and sends attendants to the right car first. Shorter waits, more cars an hour, bigger baskets, and every site on one screen.
- POPIAAligned
- UAE PDPLAligned
- GDPRAligned
- EU AI ActAligned
- LGPDAligned
- CCPAAligned
Figures as presented in the JourneyIQ investor and dealer decks.
Built for every forecourt format
Independent sites, dealer networks, oil-company retail, truck stops, fleet depots, highway service areas and convenience-first sites.
Nobody knows who just arrived, or how long they've been waiting.
On most forecourts the driver waits, looks around and hoots. Some drive off. A ten-year customer and a stranger get treated identically, and you can't see in the moment how the site is really running.
- The bay turns orange the moment the car arrives.
- The nearest attendant sees it and heads straight there.
- Served in 31 seconds. Nobody had to wave.
Every bay gets a light. Everyone knows what to do next.
Four colours, one rule: red first, then orange. No waving, no hooting, no one driving off.
Green
Ready. The bay is free for the next car.
Orange
Waiting. A car has arrived and needs an attendant.
Blue
Being served. An attendant is at the pump.
Flashing red
Waiting too long. Past 45 seconds. This bay goes first.
Try it. Run a peak rush on eight bays.
Click any bay to change its light, or hit peak rush. Bays waiting longer than 45 seconds turn flashing red, and the dispatch line always sends the attendant to the right car.
Forecourt canopy · 8 bays · click a bay to cycle its light
From arrival to next best action.
Four moves, one loop. JourneyIQ sees the car, directs the team, makes the visit pay, and learns from every one.
A car pulls in. Your forecourt already knows.
- Cameras you already run detect every arrival, bay by bay.
- The number plate is read and the bay turns orange instantly.
- Every second of waiting is counted, so no car is forgotten.
Privacy-first, POPIA-aligned · no plate-database crawling

Attendants follow the lights. Red first, then orange.
- Every bay shows ready, waiting, being served or waiting too long.
- Any car waiting past 45 seconds flashes red and goes first.
- No radios, wearables or tracking badges. The team reads the forecourt.

An offer that's actually for them.
- The pump-side screen greets the driver: "Welcome back, Thabo".
- It takes the transaction, so "Confirm & pay" happens at the pump.
- A flat white and croissant for Thabo. A new ad line on every pump for you.

Every site you run, on one screen.
- Busy hours and slow bays, learned automatically.
- Service level per site and per shift, live.
- Compare sites and spread what the best one does.
Dashboard figures are illustrative
Built for the forecourt you run.

Serve faster. Sell more. Run leaner.
- More cars through the same bays at peak, without hiring.
- No more drive-offs from drivers who were never noticed.
- Pump-side offers that bring drivers into the shop.
- Works with most of the dispensers you already own.

One service standard you can see.
- The same four lights from Cape Town to Polokwane.
- Every region, site and bay on one screen, in real time.
- Every pump screen becomes an addressable forecourt media network.
- Proven category: built once, and a market leader moved to acquire it.
Every region. Every site. Every bay.
On one screen, in real time. From a single forecourt to a national network.
The face of the pump-side screen
Meet Bamba™. The reason they come back.
Bamba™ is the retro rewards character on your pump screens, in the app and on every cup. While the bay light gets the driver served, Bamba makes the visit worth remembering.
- Points on every fill-up
- Birthday & milestone rewards
- Café and car-wash perks
- Works at every site





Let's put it on one of your forecourts.
Tell us about your sites and we'll plan a pilot with you. Running a network? We'll pilot a region.